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" We're working on New Glenn, which is our orbital vehicle, but we have in our mind's eye an even bigger vehicle called New Armstrong. "

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" You cannot make a giant space company in your dorm room. Not today. And the reason is that the heavy lifting infrastructure isn't in place. "

" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "

" I'm skeptical of any mission that has advertisers at its centerpiece. "

" I've always been at the intersection of computers and whatever they can revolutionize. "

" There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. "

" The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' "

" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "

" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "

" The key thing about a book is that you lose yourself in the author's world. "

" If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. "

" I'm skeptical that the novel will be 're-invented.' "

" Life's too short to hang out with people who aren't resourceful. "

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming. "

" What's dangerous is not to evolve. "

" I very much believe the Internet is indeed all it is cracked up to be. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" One of the things it was obvious you could do with an online store is have a much more complete selection. "

" If you don't understand the details of your business you are going to fail. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. "

" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "

" Strip malls are history. "

" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "

" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

" There'll always be serendipity involved in discovery. "

" The human brain is an incredible pattern-matching machine. "

" Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. "

" What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives. "