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" Life's too short to hang out with people who aren't resourceful. "

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" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "

" I grew up reading science fiction. "

Science Fiction

" I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system. "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" Cultures, for better or worse, are very stable. "

" Of course humans like to explore, and we should. There's nothing wrong with that. But it's more than that. It's essential for your children and your children's children. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

" Great industries are never made from single companies. There is room in space for a lot of winners. "

" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "

" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "

" If you can't tolerate critics, don't do anything new or interesting. "

" What's dangerous is not to evolve. "

" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "

" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "

" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "

" It's not an experiment if you know it's going to work. "

" There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. "

" I'm skeptical of any mission that has advertisers at its centerpiece. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" We're working on New Glenn, which is our orbital vehicle, but we have in our mind's eye an even bigger vehicle called New Armstrong. "

" For people who are readers, reading is important to them. "

" We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live. "

" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "

" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" Ebooks had to happen. "

" The human brain is an incredible pattern-matching machine. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" My own view is that every company requires a long-term view. "

" The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude. "