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" There'll always be serendipity involved in discovery. "

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" Cultures, for better or worse, are very stable. "

" If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. "

" Great industries are never made from single companies. There is room in space for a lot of winners. "

" The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. "

" The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil. "

" We will have to leave this planet, and we're going to leave it, and it's going to make this planet better. "

" The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude. "

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "

" I think there are going to be a bunch of tablet-like devices. It's really a different product category. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "

" I think the definition of a book is changing. "

" We need to know what the resources of the moon are. We have great evidence now because of different kinds of radar and spectroscopic analysis that people have been able to do. But we really do need to go visit there, and we can do that with a robot craft without any problem. "

" If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. "

" You're not going to make Hemingway better by adding animations. "

" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. "

" I'm skeptical that the novel will be 're-invented.' "

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" You cannot make a giant space company in your dorm room. Not today. And the reason is that the heavy lifting infrastructure isn't in place. "

" Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. "

" I'm skeptical of any mission that has advertisers at its centerpiece. "

" Ebooks had to happen. "

" The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. "

" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "

" For people who are readers, reading is important to them. "