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" What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives. "

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" We're working on New Glenn, which is our orbital vehicle, but we have in our mind's eye an even bigger vehicle called New Armstrong. "

" I'm skeptical that the novel will be 're-invented.' "

" I'm a genetic optimist. "

" Ebooks had to happen. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" One of the things it was obvious you could do with an online store is have a much more complete selection. "

" You cannot make a giant space company in your dorm room. Not today. And the reason is that the heavy lifting infrastructure isn't in place. "

" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

" I grew up reading science fiction. "

Science Fiction

" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "

" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" My view is there's no bad time to innovate. "

" I've always been at the intersection of computers and whatever they can revolutionize. "

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "

" There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. "

" What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming. "

" If you can't tolerate critics, don't do anything new or interesting. "

" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "

" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "

" Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. "

" Infrastructure web services had to happen. "

" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "

" My own view is that every company requires a long-term view. "

" The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. "

" It is very difficult to get people to focus on the most important things when you're in boom times. "

" You want your customers to value your service. "