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" The key thing about a book is that you lose yourself in the author's world. "

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" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "

" You don't want to negotiate the price of simple things you buy every day. "

" Ebooks had to happen. "

" I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system. "

" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "

" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "

" I'm skeptical of any mission that has advertisers at its centerpiece. "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. "

" You want your customers to value your service. "

" The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' "

" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "

" I think there are going to be a bunch of tablet-like devices. It's really a different product category. "

" One of the things it was obvious you could do with an online store is have a much more complete selection. "

" What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives. "

" The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude. "

" Part of company culture is path-dependent - it's the lessons you learn along the way. "

" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "

" I'm a genetic optimist. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" I very much believe the Internet is indeed all it is cracked up to be. "

" I've always been at the intersection of computers and whatever they can revolutionize. "

" You know, we love stories and we love narrative; we love to get lost in an author's world. "

" It is very difficult to get people to focus on the most important things when you're in boom times. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space. "

" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "

" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "

" If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. "

" Beautiful speech doesn't need protection, it's ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don't have to invite them to your dinner party, but you should let them say it. "