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" I never went to university. "

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" I spent my time, growing up, essentially between two things: technology and retail. I was fascinated by selling and loved the idea of making a profit, but I also spent a lot of time on technology. "

" Being a start-up has nothing to do with the numbers. It's that everyone who works there has the chance to do everything and have an impact. "

" Shopify has been a perpetually underestimated company at every point of its history. "

" Growing up, I spent my time doing useless stuff looking at computers. "

" Different people need different kinds of communication for it to have the same effect. That was something I had to learn. "

" I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do they see opportunity as essentially everywhere and unlimited? It's a rough proxy for pessimism and optimism. "

" Given the success rate, if you want to get wealthy, entrepreneurship is a horrible way of doing it. There are significantly easier ways of doing it. "

" It's this concept of 'just fill up a building of smart people.' It sounds so basic, but honestly it might just be the secret behind Shopify's success. We just do that and get out of the way. "

" No one benefits from us not taking credit for our successes. There is no virtue in allowing kudos to go unclaimed or elsewhere. "

" Products are a form of speech, and free speech must be fiercely protected, even if we disagree with some of the voices. "

" All of us in Canada have to be better at making a dollar count, because we have fewer dollars. "

" I'm ridiculously lucky. "

" I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market. "

" Everyone loves feeling comfortable. But it's actually completely useless. "

" It took about 10 years' time for Shopify to be an overnight success. "

Overnight Success

" We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people who can use them better will be more effective. "

" Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing that you can do is get good very fast on everything you have to do. "

" If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with. "

" You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is going to be known for these well-performing, solid companies that people can rely on. "

" It's not a principle unless it costs you something. "

" At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your own little shop along Main Street somewhere. "

" To me, a great company starts with a great product and ends with a great product. "

" It is my strong belief that computer literacy should be part of our educational system's core curriculum. "

" E-commerce is not an industry; e-commerce is a tactic. "

" I'm always trying to think of ways to make something more efficient. If I have to do something once, that's fine. If I have to do it twice, I'm kind of annoyed. And if I have to do it three times, I'm going to try to automate it. "

" I'm a liberally minded immigrant, leading a predominantly liberal workforce hailing from predominantly liberal cities and countries. "

" Why do Canadians sell themselves short? I've never been able to answer that question. "

" I have serious, serious problems with personas - with unauthentic individuals. "

" Change has to be fundamental to a company's culture, or there is no way it can survive. "

" Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a better job the day after the acquisition than before.' "