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All Quotes by author - David Droga

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" As a typical creative, I am all ego and insecurity! "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" Caring makes you want to work harder. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" Creativity has got to have some edge to it, doesn't it? "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" Do something great that you really believe is great. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" I am the most competitive person you will ever meet. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" I don't want to spread myself so thin that I achieve nothing. "

" If people know they're being sold to, you can celebrate the sell. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" If we turn on our best, where do we go from there? "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

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