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" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

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" Creativity is a game changer. That's true of society, in advertising and in life. "

" Our work can always get better, and we are constantly striving for that. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" If we turn on our best, where do we go from there? "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" If people know they're being sold to, you can celebrate the sell. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" I'm proud to say that I'm in advertising. "

" Under Armour is not about the Left or the Right. It's about moving forward together. "

" We don't like offending anyone. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "