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" Companies in Europe should stop trying to do the U.S. version of a European idea. "

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" My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. "

" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "

" Evangelism is selling a dream. "

" I would like my kids to inherit a world where people succeed because of merit and hard work, not entitlement, and where people accept others for what they are and not try to change them. "

" I'm a lousy predictor of the future. "

" When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize. "

" Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap. "

" The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players. "

" I do have a peripatetic and active intellectual curiosity. "

" The most powerful way to convince the interviewer that you can do the job is to show how much you already know about the industry, the company, and the products/services of the company. In other words, enchant the interviewer with how much you already know. "

" It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company. "

" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "

" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "

" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "

" It's hard to name a person who is unpopular who has influence. "

" The A-listers and the A+ listers, are reporting the news, they're not making it. "

" People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid. "

" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "

" When I finally got a management position, I found out how hard it is to lead and manage people. "

" There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach. "

" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "

Change The World

" Patience is the art of concealing your impatience. "

" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "

" What I learned from my kids is that the greatest joy in life is not from material trappings, power, or visibility. The greatest joy comes from your kids. Nothing is even close to my kids in terms of bringing me joy. "

" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "

" A 50-year-old company can innovate as well as two guys/gals in a garage. "

" My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android. "

" The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "

" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "

" Simple and to the point is always the best way to get your point across. "