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" Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws. "

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" As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. "

" The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "

" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "

" Evangelism is selling a dream. "

" Entitlement is the opposite of enchantment. "

" The A-listers and the A+ listers, are reporting the news, they're not making it. "

" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "

" I merely consider myself a father, and one role of a father is to provide financial resources for his family. "

" If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number. "

" I've been all over the world meeting with companies and startups and entrepreneurs. And I tell you, they are more similar than different. "

" My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android. "

" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "

" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "

" When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize. "

" If you make money, you might not make meaning. "

" Not many people agree with what I do. "

" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "

" A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. "

" When I finally got a management position, I found out how hard it is to lead and manage people. "

" It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate. "

" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "

" People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid. "

" Patience is the art of concealing your impatience. "

" Simple and to the point is always the best way to get your point across. "

" I think a lot of the logic of Google+ is much better in terms of notification of messages to you, in terms of how you post. One very obvious feature is that with Google+, after you post something, you can edit it forever. That is true of both posts and comments. I edit almost every post I make and almost every comment I make. "

" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "

" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "

" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "

" You really can't spend money on social media unless you really try. Social media is really more about effort than expense. "

" Entrepreneurship is not for everyone. "

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