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" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "

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" I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "

" Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them. "

" You really can't spend money on social media unless you really try. Social media is really more about effort than expense. "

" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "

" My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. "

" The A-listers and the A+ listers, are reporting the news, they're not making it. "

" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "

" Companies in Europe should stop trying to do the U.S. version of a European idea. "

" If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number. "

" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "

" If you make money, you might not make meaning. "

" Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact. "

" A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. "

" What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life. "

" Evangelism is selling a dream. "

" Entrepreneurship is not for everyone. "

Entrepreneurship

" At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both. "

" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "

" I don't take myself that seriously. I'm a pragmatist. "

" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "

Change The World

" People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid. "

" Not many people agree with what I do. "

" My mother taught me not to take any crap from anyone and to stand up for my rights. You might not believe this lesson came from a tiny Japanese woman, but it's true. "

" I've been all over the world meeting with companies and startups and entrepreneurs. And I tell you, they are more similar than different. "

" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "

" What I learned from my kids is that the greatest joy in life is not from material trappings, power, or visibility. The greatest joy comes from your kids. Nothing is even close to my kids in terms of bringing me joy. "

" I merely consider myself a father, and one role of a father is to provide financial resources for his family. "

" Ambitious failure, magnificent failure, is a very good thing. "

" Leverage your brand. You shouldn't let two guys in a garage eat your shorts. "

" I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.' "