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" I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food. "

Kimbal Musk

Work

Food

Community

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" My mother was a consulting dietician, and my father was a consulting engineer. "

" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "

Kimbal Musk

Young

Food

" After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet. "

" Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family. "

" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "

Kimbal Musk

Food

Goal

" I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind. "

" I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy. "

" Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine. "

" It would be so simple for the government to support farmers to become more profitable and farm sustainably. "

" As a kid, I'd never have avocado. You'd get some melon and the odd fresh peach. But avocados? Mangoes? I'd never had a mango in my life. "

" Users are open to ads as long as they're relevant to their realtime experience. "

" Start with the young, work with them until they are adults, and they will demand real food. "

" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "

" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "

" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "

" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "

" You bring people together with food. You connect them and tie the fabric of society together through food. "

" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "

" We're moving to be more of a plant-based society. "

Kimbal Musk

Moving

Society

" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "

" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "

" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "

" We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. "