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" Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine. "

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" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "

Kimbal Musk

Going

Real

Be Real

" Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food. "

" The best training ground in the world is Silicon Valley and the tech space. "

" Food is the new Internet. "

" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "

Kimbal Musk

Food

Goal

" Realtime ads are the perfect way for an advertiser to connect with users in a social environment. "

" At Tesla, we don't go into a community and think we're going to sell one or two cars. "

Kimbal Musk

Community

Going

" Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments. "

" Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did. "

" A lot of people think about food as fuel, where you need to get nutrients in your body. "

" We're moving to be more of a plant-based society. "

Kimbal Musk

Moving

Society

" Users are open to ads as long as they're relevant to their realtime experience. "

" You bring people together with food. You connect them and tie the fabric of society together through food. "

" People love to interact in real time, whether it is with each other or with content. "

" Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family. "

" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "

" Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community. "

" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "

" If you've ever done something you love and go do something you like, it's like chewing on sawdust. "

" Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. "

Kimbal Musk

Sales

People

" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "

" The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it. "

" You should brine your turkey. Don't even think about not brining your turkey. Ever. "

" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "

" Sadly, many people in our biggest cities are at the mercy of industrial food. "

" Food never ends. It's one of the greatest things about working on food - we're always going to need food. "

" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "

" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "

" When you have the demand, you can change the government policies that create McDonald's and junk food. "

" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "