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" As a woman, I feel it's important to support causes that are important to my core customer, who is also a woman, as well as causes that resonate with me personally. "

Natalie Massenet

Support

Woman

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" Women just love to shop. "

" Once you start a business, you have to grow it and grow with it - starting a business is not just for Christmas. "

" I don't work out but generally I am fit, which is why I don't work out. "

" Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing. "

" I'm an accidental entrepreneur. "

Natalie Massenet

Accidental

Entrepreneur

" I have donated money to campaigns. And I have been known to take to the street in protest. But I am more committed to my immediate politics than general politics. "

" I've taken the love of fashion from my mother, and journalism from my father. "

" My experience is in merging extraordinary creative content with innovative global commerce. "

" You can still wear trousers and show off your ankles - which are a nice body part on everyone. "

" I graduated from the University of California, Los Angeles, with an English literature degree and travelled for a year before going to work. "

" Every year I go to the Google Zeitgeist conference, which is invite-only, and I'm one of about 20 women and five fashion people out of the 400 there. "

Natalie Massenet

Fashion

Women

" Even if I am predisposed to shop online, I see bricks and mortar as part of marketing. "

" I don't have a mentor in the strict definition. I take as much advice and inspiration as I can from the people I am close to. "

" Grown-up clothes are more appealing because customers need to be able to project themselves into them. "

" I'm the laziest person I know. "

Natalie Massenet

Person

Know

" What seems like a crazy idea today eventually grows. It's a 'with hindsight' thing. One day, someone will turn around and say, 'That was genius.' "

" Customers want new things, and the way that they get them isn't written in stone. "

" One of my goals is that, at a dinner party some time in the future, someone will say, 'Oh, my nephew is starting a ready-to-wear brand', and 20 people will turn around and say, 'Is he? Can we invest?' in the same way that, now, if you were to say, 'My nephew is starting a mobile app,' everyone would say, 'Oh, smashing! Can I invest?' "

" Don't let the American accent fool you. I am British. "

Natalie Massenet

British

You

" Having the positive belief that it will all be O.K. just means that you hustle and make it work because failure is not even an option in your own mind. "

" We're seeing a crazy appetite for people to acquire and invest in British businesses. "

" I attend Internet conferences all the time, and they literally make the hairs on the back of my neck stand up. "

" The interesting thing about London is that there are always stylish surprises around every corner. "

" The British Fashion Awards gives us the chance to commend not only the winners but celebrate all of the individuals that contribute to the incredible achievements that make London the best fashion destination in the world. "

" Net-a-porter is an environment where a woman can really indulge, browsing through more than 160 brands in our fashion playground. "

" As much as I love to shop online, I also love walking the streets on a beautiful day and seeing what finds I can discover in a small shop or vintage store. "

" It's interesting to see how some of the womenswear designers that we have long worked with at Net-A-Porter are developing menswear collections - Christopher Kane, Jonathan Saunders and Richard Nicoll. "

" When I was a teenager, a psychic told me, 'Your biggest challenge will be life-work balance.' That's certainly turned out to be true! "

Natalie Massenet

True

Challenge