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" Customers want new things, and the way that they get them isn't written in stone. "
Natalie Massenet
Way
Want
Stone
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" I have donated money to campaigns. And I have been known to take to the street in protest. But I am more committed to my immediate politics than general politics. "
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" Women just love to shop. "
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Just
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Shop
" Even if I am predisposed to shop online, I see bricks and mortar as part of marketing. "
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See
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" As an entrepreneur, what drives you has to be the good news; otherwise, you just don't get out of bed. "
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" Grown-up clothes are more appealing because customers need to be able to project themselves into them. "
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Need
Clothes
Because
" My personal ambition remains the same - to be creative, to be modern, to stay one step ahead, to enjoy life. "
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Ambition
Step
Life
" My experience is in merging extraordinary creative content with innovative global commerce. "
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Content
Commerce
Creative
" We're seeing a crazy appetite for people to acquire and invest in British businesses. "
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People
Invest
British
" I am honoured and excited to be taking on the role of chairman of the British Fashion Council. "
Natalie Massenet
British
Fashion
Excited
" My father always had people around the house who were famous psychics. "
Natalie Massenet
People
House
Father
" Contrary to popular belief, I'm not always trying to stand out. "
Natalie Massenet
Stand
Out
Belief
" In 13 years of doing my day job, I've learned a few things about motivating people. It's about setting a vision and, as long as everyone knows why they're doing what they're doing, you achieve that vision. "
Natalie Massenet
Long
Job
Vision
" Anna Wintour has guided me. "
Natalie Massenet
Me
Anna
Guided
" Every year I go to the Google Zeitgeist conference, which is invite-only, and I'm one of about 20 women and five fashion people out of the 400 there. "
Natalie Massenet
Fashion
Go
Women
" Audrey Hepburn has influenced me. "
Natalie Massenet
Influenced
Me
Audrey
" I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive. "
Natalie Massenet
Media
Will
Believe
" I graduated from the University of California, Los Angeles, with an English literature degree and travelled for a year before going to work. "
Natalie Massenet
University
California
Work
" I thrive on competition. "
Natalie Massenet
Thrive
Competition
" Once you start a business, you have to grow it and grow with it - starting a business is not just for Christmas. "
Natalie Massenet
Business
Christmas
Grow
" You can get a slouchy woman's tunic at different price points. But if you want a great pair of trousers or a dress with delicate pleating, you're going to have to spend a little more. "
Natalie Massenet
Dress
You
Woman
" I attend Internet conferences all the time, and they literally make the hairs on the back of my neck stand up. "
Natalie Massenet
Back
Stand Up
Stand
" Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins? "
Natalie Massenet
Away
Will
Why
" I think fashion is actually very good training for being in the tech world, because it's all about moving on to the next thing, looking for the next thing, not getting stuck in the past. "
Natalie Massenet
Good
Training
Think
" I believe all positive things and negative things are valuable because they shape you. "
Natalie Massenet
Believe
Positive
You
" It's a false assumption that people with a lot of money have a lot of free time to shop. "
Natalie Massenet
Free
People
Money
" I envision a day when a businesswoman will be having lunch, and then her phone will ring. When she opens it up, she will see an image of the latest Marc Jacobs coat that just arrived in stock. With a click of a button, she can purchase it and then find it waiting for her when she gets back to her office. "
Natalie Massenet
Day
Waiting
She
" Success begins at that magical moment when you declare to yourself, your friends, and the universe that you believe you can do something different. "
Natalie Massenet
Success
You
Yourself
" Pre-Internet, maybe it took six months for a fashion message to get across to a customer base. Fashion messages are now being sent out overnight, simultaneously, to every market in the world. "
Natalie Massenet
Customer
Now
Message
" Britain has the most creative, dynamic and nimble fashion industry in the world. "
Natalie Massenet
Most
Fashion
Industry
" The Internet is a gift to fashion. "
Natalie Massenet
Fashion
Gift
Internet