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" I have donated money to campaigns. And I have been known to take to the street in protest. But I am more committed to my immediate politics than general politics. "
Natalie Massenet
Politics
Street
I Am
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" People always ask is it hard being an entrepreneur and a mum, and the answer is 'yes.' "
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" 100% of Net-a-porter customers have a man in their lives in some capacity, and 59% are married or living with a partner. "
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" My dad taught me never to be afraid of what's on the other side of the mountain. "
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" Pre-Internet, maybe it took six months for a fashion message to get across to a customer base. Fashion messages are now being sent out overnight, simultaneously, to every market in the world. "
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" The Internet is a gift to fashion. "
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" Work means independence. It allowed me to shape my life on so many levels. "
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" Don't let the American accent fool you. I am British. "
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" You can get a slouchy woman's tunic at different price points. But if you want a great pair of trousers or a dress with delicate pleating, you're going to have to spend a little more. "
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" The interesting thing about London is that there are always stylish surprises around every corner. "
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" I love contemporary culture. Even the stuff I don't like. "
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" Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing. "
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" Anna Wintour has guided me. "
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" It is a changing world with changing opportunities. "
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" I think fashion is actually very good training for being in the tech world, because it's all about moving on to the next thing, looking for the next thing, not getting stuck in the past. "
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" We haven't even begun to see just how many transactions are going to take place online. "
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" I graduated from the University of California, Los Angeles, with an English literature degree and travelled for a year before going to work. "
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California
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" Positivity is like a muscle: keep exercising it, and it becomes a habit. "
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Habit
Like
" A tendency to focus on art over business has meant that too many designers have failed to make the most of their critical acclaim. "
Natalie Massenet
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Focus
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" I'm supporting the School for Creative Startups because the project's ambition - to boost innovation and the culture of entrepreneurship - is something I feel strongly about. "
Natalie Massenet
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" When I was a teenager, a psychic told me, 'Your biggest challenge will be life-work balance.' That's certainly turned out to be true! "
Natalie Massenet
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" To be a designer today is to be an entrepreneur. Whether you're a two-man operation in Shoreditch or a 3,000-person, vertically integrated brand, you need to have the wherewithal to run your business through investment, considering everything from start-up funds to your exit plan or what it takes to go public. "
Natalie Massenet
Today
Plan
Business
" Twice I let people talk me out of good ideas. "
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Talk
Twice
" Even if I am predisposed to shop online, I see bricks and mortar as part of marketing. "
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" I just wear what I like, and lots of it is British. "
Natalie Massenet
Just
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Wear
" My personal ambition remains the same - to be creative, to be modern, to stay one step ahead, to enjoy life. "
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Ambition
Step
Life
" I'm the laziest person I know. "
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" I thrive on competition. "
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" For Net-A-Porter and its customers, luxury means exceptional service, 24-7 - wherever they are, whenever they have time. "
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" I believe all positive things and negative things are valuable because they shape you. "
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" Net-a-Porter offers catwalk fashion and trend-driven shopping, but for Mr Porter, while fashion is still important, style is key. "
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