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" You can't truly listen to someone and do anything else at the same time. "

Julian Treasure

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" Your ears are always on - you have no ear lids. They work even when you sleep. "

Julian Treasure

" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

Julian Treasure

" We have the capacity for about 1.6 human conversations, so if you're listening to one conversation particularly, you're only left with 0.6 for your inner voice that helps you write. "

Julian Treasure

" I'm totally obsessed with sound. It's my life. "

Julian Treasure

" Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen. "

Julian Treasure

" Most of us walk around with our ears switched off because so much noise is unpleasant. "

Julian Treasure

" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

Julian Treasure

" Sound changes moods, yet most of the sound around us is unplanned. "

Julian Treasure

" Unlike so many other sounds, there's no maximum exposure to birdsong. "

Julian Treasure

" You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. "

Julian Treasure

" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

Julian Treasure

" It's a common mistake to speak the same to everybody. We all have different filters. "

Julian Treasure

" Listening is a crucial aspect of democracy. Listening creates understanding, and understanding permits one of the most important things about every democracy, which is civilized disagreement. "

Julian Treasure

" Music is designed to be listened to, so it's calling for attention all the time, syphoning off our very limited auditory bandwidth and elbowing aside our ability to listen to the voice in our head we need when we're doing mental work. "

Julian Treasure

" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "

Julian Treasure

" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "

Julian Treasure

" Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience; much more likely it is there because retailers have subscribed to an incorrect view that music makes people spend more. "

Julian Treasure

" I've heard many reports of police attending scenes of domestic violence where they've had to turn off music and televisions and radios. Noise tends to drive us a bit crazy. "

Julian Treasure

" If you're listening consciously, you can take control of the sound around you. It's good for your health and for your productivity. If we all do that, we move to a state that I like to think will be sound living in the world. "

Julian Treasure

" The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen as we really are: as flawed human beings who are perfectly imperfect and full of contradictions and confusions. "

Julian Treasure

" We all like to look good. However, this basic human desire can often get in the way of our listening and our speaking. This tendency often evinces itself in two simple words: 'I know.' But if I know everything, what can I learn? Absolutely nothing. "

Julian Treasure

" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "

Julian Treasure

" As parents, we tend to be in Tell rather than Listen mode. "

Julian Treasure

" If we're not listened to, then that doesn't create a desire inside us to listen to others. Societally, we don't value it. "

Julian Treasure

" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "

Julian Treasure

" Music is made to be listened to, so you immediately have an issue where you're playing it in the background like wallpaper. Music doesn't want to behave like that. "

Julian Treasure

" A great deal of our work involves switching music off. "

Julian Treasure

" My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it. "

Julian Treasure

" Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate so that you can hear the quiet again. If you can't get absolute silence, go for quiet; that's absolutely fine. "

Julian Treasure

" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "

Julian Treasure