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" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "
Guy Kawasaki
Google
System
You
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" The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "
Guy Kawasaki
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" If you have to put someone on a pedestal, put teachers. They are society's heroes. "
Guy Kawasaki
You
Heroes
Society
" I merely consider myself a father, and one role of a father is to provide financial resources for his family. "
Guy Kawasaki
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Family
" There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach. "
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Trying
" Entrepreneurship is not for everyone. "
Guy Kawasaki
Entrepreneurship
Everyone
" Many Android users aren't aware of some the things that Android can already do such as supporting the enforcement of companywide security policies, encrypting phone data and providing e-mail and calendar widgets that update in real-time. Our job is to help people and businesses discover and use these features. "
Guy Kawasaki
Data
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" Leverage your brand. You shouldn't let two guys in a garage eat your shorts. "
Guy Kawasaki
You
Garage
Eat
" What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.' "
Guy Kawasaki
You
World
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" If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job. "
Guy Kawasaki
Job
You
Business
" Every day, I get five pieces of hate mail: Tweets or hate emails. "
Guy Kawasaki
Pieces
Mail
Every Day
" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "
Guy Kawasaki
Name
Good
Company
" Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact. "
Guy Kawasaki
Business
Contact
Entrepreneur
" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "
Guy Kawasaki
Always
Value
Company
" I think a lot of the logic of Google+ is much better in terms of notification of messages to you, in terms of how you post. One very obvious feature is that with Google+, after you post something, you can edit it forever. That is true of both posts and comments. I edit almost every post I make and almost every comment I make. "
Guy Kawasaki
Google
Better
Logic
" People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid. "
Guy Kawasaki
You
Away
Better
" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "
Guy Kawasaki
You
Goal
Want
" My mother taught me not to take any crap from anyone and to stand up for my rights. You might not believe this lesson came from a tiny Japanese woman, but it's true. "
Guy Kawasaki
Woman
Stand Up
Mother
" Evangelism is selling a dream. "
Guy Kawasaki
Selling
Evangelism
Dream
" Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc. "
Guy Kawasaki
Good People
Better
Look
" If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number. "
Guy Kawasaki
Number
You
Look
" A 50-year-old company can innovate as well as two guys/gals in a garage. "
Guy Kawasaki
Well
Company
Garage
" I've been all over the world meeting with companies and startups and entrepreneurs. And I tell you, they are more similar than different. "
Guy Kawasaki
World
You
Tell
" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "
Guy Kawasaki
True
Think
People
" A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. "
Guy Kawasaki
Business
Social Media
Media
" Ambitious failure, magnificent failure, is a very good thing. "
Guy Kawasaki
Ambitious
Magnificent
Failure
" I travel all the time. "
Guy Kawasaki
Time
Travel
" Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make. "
Guy Kawasaki
Used
Better
You
" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "
Guy Kawasaki
College
Apple
Life
" As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. "
Guy Kawasaki
Thinking
World
People
" It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company. "
Guy Kawasaki
You
Entrepreneur
Bad