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" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "
Guy Kawasaki
Social Media
Beautiful
Media
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" If you have to put someone on a pedestal, put teachers. They are society's heroes. "
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" Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws. "
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" I travel all the time. "
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" A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. "
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" I don't take myself that seriously. I'm a pragmatist. "
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" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "
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" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "
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" I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "
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" Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap. "
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Ship
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" My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. "
Guy Kawasaki
Mind
People
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" Patience is the art of concealing your impatience. "
Guy Kawasaki
Your
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Art
" Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is. "
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Failure
Courage
World
" I merely consider myself a father, and one role of a father is to provide financial resources for his family. "
Guy Kawasaki
Myself
Role
Family
" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "
Guy Kawasaki
Off
World
Right
" Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them. "
Guy Kawasaki
Owes
Rules
Start
" My mother taught me not to take any crap from anyone and to stand up for my rights. You might not believe this lesson came from a tiny Japanese woman, but it's true. "
Guy Kawasaki
Woman
Stand Up
Mother
" Entrepreneurship is not for everyone. "
Guy Kawasaki
Entrepreneurship
Everyone
" I do have a peripatetic and active intellectual curiosity. "
Guy Kawasaki
Active
Intellectual
Curiosity
" Leverage your brand. You shouldn't let two guys in a garage eat your shorts. "
Guy Kawasaki
You
Garage
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" It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company. "
Guy Kawasaki
You
Entrepreneur
Bad
" I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.' "
Guy Kawasaki
Life
You
Will
" When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize. "
Guy Kawasaki
Love
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People
" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "
Guy Kawasaki
Always
Value
Company
" Ambitious failure, magnificent failure, is a very good thing. "
Guy Kawasaki
Ambitious
Magnificent
Failure
" At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both. "
Guy Kawasaki
Life
My Life
Mind
" If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job. "
Guy Kawasaki
Job
You
Business
" Social media allows me to pick my times for social interaction. "
Guy Kawasaki
Me
Social Media
Interaction
" You really can't spend money on social media unless you really try. Social media is really more about effort than expense. "
Guy Kawasaki
Money
Media
Effort
" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "
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True
Think
People
" Evangelism is selling a dream. "
Guy Kawasaki
Selling
Evangelism
Dream