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" What I learned from my kids is that the greatest joy in life is not from material trappings, power, or visibility. The greatest joy comes from your kids. Nothing is even close to my kids in terms of bringing me joy. "

Guy Kawasaki

Joy

Greatest

Power

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" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "

" I travel all the time. "

Guy Kawasaki

Time

Travel

" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "

" If you make money, you might not make meaning. "

" There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach. "

" Entitlement is the opposite of enchantment. "

" If you have to put someone on a pedestal, put teachers. They are society's heroes. "

" What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.' "

" People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid. "

" Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws. "

" Leverage your brand. You shouldn't let two guys in a garage eat your shorts. "

" As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. "

" I think a lot of the logic of Google+ is much better in terms of notification of messages to you, in terms of how you post. One very obvious feature is that with Google+, after you post something, you can edit it forever. That is true of both posts and comments. I edit almost every post I make and almost every comment I make. "

" My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android. "

" What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life. "

" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "

Guy Kawasaki

Change The World

Change

" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "

" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "

" When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize. "

" I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "

" Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make. "

" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "

" Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact. "

" The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players. "

" I would like my kids to inherit a world where people succeed because of merit and hard work, not entitlement, and where people accept others for what they are and not try to change them. "

" The good news about entrepreneurship is that your fate is in your hands. The bad news is that your fate is in your hands! "

" It's hard to name a person who is unpopular who has influence. "

" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "

" I'm a lousy predictor of the future. "

" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "