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" The most powerful way to convince the interviewer that you can do the job is to show how much you already know about the industry, the company, and the products/services of the company. In other words, enchant the interviewer with how much you already know. "

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" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "

Guy Kawasaki

Google

System

You

" You really can't spend money on social media unless you really try. Social media is really more about effort than expense. "

" Many Android users aren't aware of some the things that Android can already do such as supporting the enforcement of companywide security policies, encrypting phone data and providing e-mail and calendar widgets that update in real-time. Our job is to help people and businesses discover and use these features. "

" The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players. "

" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "

" At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both. "

" What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.' "

" Simple and to the point is always the best way to get your point across. "

" I'm a lousy predictor of the future. "

" Entrepreneurship is not for everyone. "

Guy Kawasaki

Entrepreneurship

Everyone

" Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make. "

" As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. "

" Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap. "

" My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. "

" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "

" Evangelism is selling a dream. "

" People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid. "

" The A-listers and the A+ listers, are reporting the news, they're not making it. "

" Leverage your brand. You shouldn't let two guys in a garage eat your shorts. "

" When I finally got a management position, I found out how hard it is to lead and manage people. "

" If you make money, you might not make meaning. "

" A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids' lives to be exactly the same. "

" I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.' "

" I do have a peripatetic and active intellectual curiosity. "

" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "

" There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach. "

" I merely consider myself a father, and one role of a father is to provide financial resources for his family. "

" A good idea is about ten percent and implementation and hard work, and luck is 90 percent. "

" Ambitious failure, magnificent failure, is a very good thing. "

" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "