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" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "
Guy Kawasaki
You
Goal
Want
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" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "
Guy Kawasaki
Off
World
Right
" It's hard to name a person who is unpopular who has influence. "
Guy Kawasaki
Hard
Name
Person
" If you have to put someone on a pedestal, put teachers. They are society's heroes. "
Guy Kawasaki
You
Heroes
Society
" Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make. "
Guy Kawasaki
Used
Better
You
" My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android. "
Guy Kawasaki
Phone
Product
Best
" A good idea is about ten percent and implementation and hard work, and luck is 90 percent. "
Guy Kawasaki
Idea
Good
Hard
" Not many people agree with what I do. "
Guy Kawasaki
Agree
Many
People
" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "
Guy Kawasaki
College
Apple
Life
" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "
Guy Kawasaki
Always
Value
Company
" Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc. "
Guy Kawasaki
Good People
Better
Look
" People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid. "
Guy Kawasaki
You
Away
Better
" I merely consider myself a father, and one role of a father is to provide financial resources for his family. "
Guy Kawasaki
Myself
Role
Family
" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "
Guy Kawasaki
True
Think
People
" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "
Guy Kawasaki
Social Media
Beautiful
Media
" Ambitious failure, magnificent failure, is a very good thing. "
Guy Kawasaki
Ambitious
Magnificent
Failure
" The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players. "
Guy Kawasaki
Good People
Better
You
" I'm a lousy predictor of the future. "
Guy Kawasaki
Future
Predictor
Lousy
" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "
Guy Kawasaki
Good
Think
You
" Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them. "
Guy Kawasaki
Owes
Rules
Start
" When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize. "
Guy Kawasaki
Love
Hero
People
" Every day, I get five pieces of hate mail: Tweets or hate emails. "
Guy Kawasaki
Pieces
Mail
Every Day
" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "
Guy Kawasaki
Name
Good
Company
" Patience is the art of concealing your impatience. "
Guy Kawasaki
Your
Patience
Art
" A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. "
Guy Kawasaki
Business
Social Media
Media
" If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number. "
Guy Kawasaki
Number
You
Look
" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "
Guy Kawasaki
Friends
Relationships
Want
" Many Android users aren't aware of some the things that Android can already do such as supporting the enforcement of companywide security policies, encrypting phone data and providing e-mail and calendar widgets that update in real-time. Our job is to help people and businesses discover and use these features. "
Guy Kawasaki
Data
Phone
Job
" My mother taught me not to take any crap from anyone and to stand up for my rights. You might not believe this lesson came from a tiny Japanese woman, but it's true. "
Guy Kawasaki
Woman
Stand Up
Mother
" Companies in Europe should stop trying to do the U.S. version of a European idea. "
Guy Kawasaki
Trying
Idea
Version
" There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach. "
Guy Kawasaki
Home
Run
Trying