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" Contrary to popular belief, I'm not always trying to stand out. "

Natalie Massenet

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" I believe all positive things and negative things are valuable because they shape you. "

Natalie Massenet

" Anna Wintour has guided me. "

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" We're seeing a crazy appetite for people to acquire and invest in British businesses. "

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" One of my goals is that, at a dinner party some time in the future, someone will say, 'Oh, my nephew is starting a ready-to-wear brand', and 20 people will turn around and say, 'Is he? Can we invest?' in the same way that, now, if you were to say, 'My nephew is starting a mobile app,' everyone would say, 'Oh, smashing! Can I invest?' "

Natalie Massenet

" Dear London, British fashion is a serious business. The British fashion industry is worth £21bn to the U.K. economy and employs 819,000 people across the country. With your help, we would like to see these numbers rise for the good of our industry, our talented designers, and our reputation worldwide. "

Natalie Massenet

" Bling is good. "

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" Once you start a business, you have to grow it and grow with it - starting a business is not just for Christmas. "

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" I borrowed a creaky laptop from my husband, went into the web, and never came back. "

Natalie Massenet

" My dad taught me never to be afraid of what's on the other side of the mountain. "

Natalie Massenet

" You cannot underestimate the impact the Internet has had on British fashion. "

Natalie Massenet

" Pregnancy is a very creative phase for me. "

Natalie Massenet

" The interesting thing about London is that there are always stylish surprises around every corner. "

Natalie Massenet

" I love contemporary culture. Even the stuff I don't like. "

Natalie Massenet

" Ambition is important. Of course you can't get anywhere without talent, but there are a lot of talented people. To succeed, you have to be the most ambitious talented person. "

Natalie Massenet

" Net-a-Porter offers catwalk fashion and trend-driven shopping, but for Mr Porter, while fashion is still important, style is key. "

Natalie Massenet

" My father always had people around the house who were famous psychics. "

Natalie Massenet

" A tendency to focus on art over business has meant that too many designers have failed to make the most of their critical acclaim. "

Natalie Massenet

" Customers want new things, and the way that they get them isn't written in stone. "

Natalie Massenet

" The fashion cycle is outdated. "

Natalie Massenet

" As an entrepreneur, what drives you has to be the good news; otherwise, you just don't get out of bed. "

Natalie Massenet

" People always say to me, 'You've really strived to redefine retail.' But the reality is, I wanted to redefine magazines. "

Natalie Massenet

" Positivity is like a muscle: keep exercising it, and it becomes a habit. "

Natalie Massenet

" For Net-A-Porter and its customers, luxury means exceptional service, 24-7 - wherever they are, whenever they have time. "

Natalie Massenet

" Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing. "

Natalie Massenet

" It's interesting to see how some of the womenswear designers that we have long worked with at Net-A-Porter are developing menswear collections - Christopher Kane, Jonathan Saunders and Richard Nicoll. "

Natalie Massenet

" We haven't even begun to see just how many transactions are going to take place online. "

Natalie Massenet

" I attended private Catholic schools in Paris and Los Angeles through high school. "

Natalie Massenet

" Moving to L.A. when I was 11 was when my entrepreneurialism started because it's the land of the American dream. "

Natalie Massenet

" I see ghosts. "

Natalie Massenet

" Always go into meetings or negotiations with a positive attitude. Tell yourself you're going to make this the best deal for all parties. "

Natalie Massenet