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" Every individual's listening is as unique as his or her fingerprints because we all listen through filters that develop from our personal mix of culture, language, values, beliefs, attitudes, expectations and intentions. That is why one person's musical taste is another person's hideous noise. "

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" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "

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" Sound changes moods, yet most of the sound around us is unplanned. "

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" The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything is vibrating. "

" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "

" Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen. "

" I would suggest that our listening is the main way that we experience the flow of time from past to future. "

" Listening is an activity. It's not passive. We are creating the world by listening all the time. "

" The human voice: It's the instrument we all play. It's the most powerful sound in the world, probably. It's the only one that can start a war or say 'I love you.' And yet many people have the experience that when they speak, people don't listen to them. "

" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

" Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens. "

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Eat

" Some of my best friends are architects. And they definitely do have ears. But I think sometimes they don't use them when they're designing buildings. "

" I'm totally obsessed with sound. It's my life. "

" For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation. "

" Most of us walk around with our ears switched off because so much noise is unpleasant. "

" There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome. "

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Real

Important

" People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise. "

" This devaluing of listening is handed down from generation to generation. There are many children who don't have the experience of being listened to by their parents. "

" Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn't intrude or interfere. "

" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

" If you put music on top of noise, it's like putting icing on top of mud; it might look like a cake, but it doesn't taste like one. "

" Sound in a space affects us profoundly. It changes our heart rate, breathing, hormone secretion, brain waves. It affects our emotions and our cognition. "

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" Your ears are always on - you have no ear lids. They work even when you sleep. "

" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "

" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "

" I often go into shops and ask them to turn the music down. "

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" You can't truly listen to someone and do anything else at the same time. "

" People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry. "

" Just three minutes a day of silence is a wonderful exercise to reset your ears and to recalibrate so that you can hear the quiet again. If you can't get absolute silence, go for quiet; that's absolutely fine. "

" My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it. "

" As parents, we tend to be in Tell rather than Listen mode. "