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" Infrastructure web services had to happen. "

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" We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. "

" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "

" Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. "

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" I don't want to use my creative energy on somebody else's user interface. "

" Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. "

" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "

" Cultures, for better or worse, are very stable. "

" We need to know what the resources of the moon are. We have great evidence now because of different kinds of radar and spectroscopic analysis that people have been able to do. But we really do need to go visit there, and we can do that with a robot craft without any problem. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

" There'll always be serendipity involved in discovery. "

" You don't want to negotiate the price of simple things you buy every day. "

" Life's too short to hang out with people who aren't resourceful. "

" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "

" I think the definition of a book is changing. "

" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "

" We will have to leave this planet, and we're going to leave it, and it's going to make this planet better. "

" Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. "

" We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live. "

" If you can't tolerate critics, don't do anything new or interesting. "

" It is very difficult to get people to focus on the most important things when you're in boom times. "

" The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. "

" Strip malls are history. "

" Great industries are never made from single companies. There is room in space for a lot of winners. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" People will visit Mars, they will settle mars, and we should because it's cool. "

" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "

" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "