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" My mother was a consulting dietician, and my father was a consulting engineer. "
Kimbal Musk
Consulting
Engineer
Father
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" The hard part about following your purpose is the distraction everyone pulls you toward. "
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" We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys. "
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" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "
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" We believe PulseRank will replace PageRank over time for the real-time Web. "
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" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "
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" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "
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" Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors. "
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" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
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" It would be so simple for the government to support farmers to become more profitable and farm sustainably. "
Kimbal Musk
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" Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine. "
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Plan
Challenges
Business
" Everyone has to eat, so the opportunities in the space are incredible. "
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Space
Everyone
Opportunities
" I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences. "
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" My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. "
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" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "
Kimbal Musk
Food
Chain
America
" Sadly, many people in our biggest cities are at the mercy of industrial food. "
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" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "
Kimbal Musk
World
Started
Serving
" Nikola Tesla spent one of his most productive years in Colorado Springs. "
Kimbal Musk
Productive
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Colorado
" After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet. "
Kimbal Musk
Real
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" Community through food is my mission; it is what I do. "
Kimbal Musk
Food
Mission
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" We want our communities to know what real food is. "
Kimbal Musk
Our
Communities
Food
" Let's get government support for farmers to make the transition to organic. "
Kimbal Musk
Support
Farmers
Government
" I want to make the school-garden movement work. "
Kimbal Musk
Make
Work
Want
" Kids gave Elon a very hard time, and it had a huge impact on his life. "
Kimbal Musk
Hard
Gave
Kids
" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "
Kimbal Musk
Hearts
Right
Square
" No one wins in the industrial food system. "
Kimbal Musk
Wins
System
Industrial
" Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. "
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" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "
Kimbal Musk
Food
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" Advertisers really want to create ads that are relevant to the realtime experience. "
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Experience
Want
Create
" The support we received at OneRiot from the beginning has been amazing. Everyone's door was open, and everyone was rooting for our success. In turn, our team at OneRiot has done everything we can to return the favor. "
Kimbal Musk
Amazing
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Team
" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "
Kimbal Musk
Business
College
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