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" No one wins in the industrial food system. "

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" Anyone who thinks restaurants are hard should try working at a tech company. "

" Boulder should be next to the word 'community' in the dictionary. "

" Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food. "

" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "

" Kids gave Elon a very hard time, and it had a huge impact on his life. "

" We're moving to be more of a plant-based society. "

" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "

" Using realtime ads, even mortgage companies can create ads that matter to you right now. "

" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "

" Everyone has to eat, so the opportunities in the space are incredible. "

" Let's get government support for farmers to make the transition to organic. "

" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "

" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "

" Start with the young, work with them until they are adults, and they will demand real food. "

" We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food. "

" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "

" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "

" Community through food is my mission; it is what I do. "

" At Tesla, we don't go into a community and think we're going to sell one or two cars. "

" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "

" For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America. "

" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "

" After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet. "

" We want our communities to know what real food is. "

" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "

" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "

" I want to make the school-garden movement work. "