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" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "
Kimbal Musk
Go
Food
Goal
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" I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences. "
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" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "
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" After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet. "
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" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "
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" I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy. "
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" Our family are all very hard working. "
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" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "
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