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" One of the biggest mistakes that founders can make is doing something that maybe seems like a great idea, and seems like a good use of time, but actually isn't measurable, significant, incremental growth. "

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" Working in MTV's development team, my days would consist of pitches and deciding which concepts we wanted to buy. We would then develop those into a pilot. Very few ended up making it to a full series, but if they did, I would manage the project alongside the show's creators. "

Julia Hartz

Team

Show

Project

" To force a culture creates something that is inherently not sustainable. It does not evolve forward. "

" There is no finish line to leadership. "

" I think having a visionary CEO is awesome, and visionary leadership is one thing, but you also need checks and balances on whether this company can withstand a very honest and critical look at itself. "

" Whether you're a founder, a leader, or an individual contributor, building a strong team is critical to your success. "

" I think there's a fine line, and once you cross it, you are in a dangerous territory of overhyping your company, your service, and your product and sort of under-delivering. But I think we probably could have been a little more overtly confident in the early days. "

" I wasn't the kid with the lemonade stand. "

" I've done everything from traditional yoga to Bikram yoga to Pilates. "

" I'm not good at throwing around rhetoric. "

" It's important for founders to think about how they would build their company from scratch - again. "

" Each company is different because they get their DNA from the founders. "

" I didn't play any extreme sports growing up. I never surfed, and I grew up in Santa Cruz. I was very good at doing what I was told, taking direction, and staying middle of the road. I mean, they called me 'grandma' in college. "

" We live in an experience-hungry society with advanced event technology and broad social reach at our fingertips. These external factors offers an ideal environment for organizers to create a connection with a broader set of people and maximize each interaction with their audience. "

" We wanted to harness the power of technology to make it possible for anyone to sell tickets to any type of event. "

" If you have a cofounder, one of the benefits is you'll get from point A to point B two times faster. "

" I'm thrilled to share the story of my journey in building Eventbrite and what I've learned along the way as a working mother and entrepreneur. "

" The majority of our happiness at work is determined by the people who surround us. Strong teams produce more content, launch more products, and sign more contracts. And most importantly, they have fun doing it. "

" If you want to build a sustainable culture, you have to have a strong philosophy and then let people do with it what they will and be OK with that. "

" If I were to think of myself as a role model, I would say that it's really important to realize when you are a role model and to be willing to give advice, share how you do things. "

" Being an entrepreneur can be learned, and that is exactly what I have done. You don't have to be born with it or have had the 'lemonade stand.' But, you do need to have the passion, devotion, conviction, and sheer will and drive to make it happen. "

" I started my career in Hollywood, where I learned the rumors were true - having success there really was dictated by how who you knew, not what you knew. I grew frustrated by the fact that careers could be made and broken by relationships alone. "

" I live, breathe, and die by what kind of company we're creating. "

" I think a universal feeling that we all share is that live experiences create indelible memories. "

" I was a dancer and performer. "

Julia Hartz

Dancer

Performer

" If you can't see an example of what you could be, you really aren't going to have that extra incentive to break through any types of barriers. "

" Getting to profitability does not mean all our problems are solved. "

" I get extremely detail-oriented. In my most stressed-out days, I get way more focused on those details than anyone should be. "

" I founded Eventbrite when I was 25 and had exactly five professional years under my belt. Perspective was lacking; idealistic views were not. I really had no idea what I was getting myself into, and I'm beyond thrilled I took the leap from a comfortable corporate career into the abyss of founder-hood and entrepreneurship. "

" Creating a strong company culture isn't just good business. It's the right thing to do, and it makes your company better for all stakeholders - employees, management, and customers. "

" During college, in Los Angeles, I interned all over Hollywood. Development roles appealed to me; they were a perfect blend of business and creativity. "

Julia Hartz

Over

Creativity