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" I think the definition of a book is changing. "

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" Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. "

" There'll always be serendipity involved in discovery. "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. "

" You don't want to negotiate the price of simple things you buy every day. "

" You cannot make a giant space company in your dorm room. Not today. And the reason is that the heavy lifting infrastructure isn't in place. "

" Of course humans like to explore, and we should. There's nothing wrong with that. But it's more than that. It's essential for your children and your children's children. "

" You're not going to make Hemingway better by adding animations. "

" My view is there's no bad time to innovate. "

" You know, we love stories and we love narrative; we love to get lost in an author's world. "

" There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. "

" Ebooks had to happen. "

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "

" The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil. "

" I've always been at the intersection of computers and whatever they can revolutionize. "

" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "

" If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. "

" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

" The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' "

" What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" Great industries are never made from single companies. There is room in space for a lot of winners. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" I think that, ah, I'm a very goofy sort of person in many ways. "

" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "

" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

" Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.' "

" I don't want to use my creative energy on somebody else's user interface. "

" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "

" What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming. "