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" Positivity is like a muscle: keep exercising it, and it becomes a habit. "

Natalie Massenet

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" I thrive on competition. "

Natalie Massenet

" I think there will be an increasing convergence between content and commerce, that it will be about following consumers instead of making consumers come to you, and I am especially excited about the various platforms that will allow more and more access to customers. "

Natalie Massenet

" I always thought I looked kind of like Keith Richards, and sometimes I think I look like Michael Jackson in his mug shot. But as I think Keith Richards is pretty great-looking, I'm embracing that part of me. "

Natalie Massenet

" Dear London, British fashion is a serious business. The British fashion industry is worth £21bn to the U.K. economy and employs 819,000 people across the country. With your help, we would like to see these numbers rise for the good of our industry, our talented designers, and our reputation worldwide. "

Natalie Massenet

" I just wear what I like, and lots of it is British. "

Natalie Massenet

" I attend Internet conferences all the time, and they literally make the hairs on the back of my neck stand up. "

Natalie Massenet

" As much as I love to shop online, I also love walking the streets on a beautiful day and seeing what finds I can discover in a small shop or vintage store. "

Natalie Massenet

" Britain has the most creative, dynamic and nimble fashion industry in the world. "

Natalie Massenet

" You can still wear trousers and show off your ankles - which are a nice body part on everyone. "

Natalie Massenet

" Every year I go to the Google Zeitgeist conference, which is invite-only, and I'm one of about 20 women and five fashion people out of the 400 there. "

Natalie Massenet

" The fashion cycle is outdated. "

Natalie Massenet

" Net-a-porter is an environment where a woman can really indulge, browsing through more than 160 brands in our fashion playground. "

Natalie Massenet

" My personal ambition remains the same - to be creative, to be modern, to stay one step ahead, to enjoy life. "

Natalie Massenet

" When you love something, it doesn't feel like work. "

Natalie Massenet

" When I started Net-a-Porter, I knew nothing. And I was pregnant. Starting a new venture and being pregnant for the first time are pretty similar in many ways. If you knew what was going to happen to you, you wouldn't venture down that road. "

Natalie Massenet

" Grown-up clothes are more appealing because customers need to be able to project themselves into them. "

Natalie Massenet

" I see ghosts. "

Natalie Massenet

" I'm an accidental entrepreneur. "

Natalie Massenet

" The United Kingdom has traditionally been a very small market, and even though you had such a creative group of designers, they represented a risk to department stores. "

Natalie Massenet

" I realised at a certain point that if I was going to have the kind of life that I fantasised about, I needed to get my act together. "

Natalie Massenet

" Net-a-Porter offers catwalk fashion and trend-driven shopping, but for Mr Porter, while fashion is still important, style is key. "

Natalie Massenet

" As a woman, I feel it's important to support causes that are important to my core customer, who is also a woman, as well as causes that resonate with me personally. "

Natalie Massenet

" Always go into meetings or negotiations with a positive attitude. Tell yourself you're going to make this the best deal for all parties. "

Natalie Massenet

" It's a false assumption that people with a lot of money have a lot of free time to shop. "

Natalie Massenet

" The Internet is a gift to fashion. "

Natalie Massenet

" I'm the laziest person I know. "

Natalie Massenet

" I think I'm a better mother because of work, because I'm happy. If I wasn't working, I would just be waiting for the kids to come home every day, and living vicariously through their lives. "

Natalie Massenet

" 100% of Net-a-porter customers have a man in their lives in some capacity, and 59% are married or living with a partner. "

Natalie Massenet

" Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins? "

Natalie Massenet

" When I'm working, I have a hard time switching off, and when I'm not working, I have a hard time thinking of ever wanting to work again. "

Natalie Massenet