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" When you love something, it doesn't feel like work. "

Natalie Massenet

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" I think there will be an increasing convergence between content and commerce, that it will be about following consumers instead of making consumers come to you, and I am especially excited about the various platforms that will allow more and more access to customers. "

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" Work means independence. It allowed me to shape my life on so many levels. "

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" When I was a teenager, a psychic told me, 'Your biggest challenge will be life-work balance.' That's certainly turned out to be true! "

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" I love contemporary culture. Even the stuff I don't like. "

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" One of my goals is that, at a dinner party some time in the future, someone will say, 'Oh, my nephew is starting a ready-to-wear brand', and 20 people will turn around and say, 'Is he? Can we invest?' in the same way that, now, if you were to say, 'My nephew is starting a mobile app,' everyone would say, 'Oh, smashing! Can I invest?' "

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" If you're a teenager in Palo Alto launching an app, you know from the outset how you plan to finance your business. "

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" My dad taught me never to be afraid of what's on the other side of the mountain. "

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" I'm the laziest person I know. "

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" If you want success, be unique. "

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" Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing. "

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" I'm supporting the School for Creative Startups because the project's ambition - to boost innovation and the culture of entrepreneurship - is something I feel strongly about. "

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" I cry at anything remotely touching - smile at me warmly and I'm off... television also does it, everything from 'X-Factor' to cereal commercials. I cry when I am tired. I also cry when I laugh. "

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" Anna Wintour has guided me. "

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" Print is at the very, very top in the fashion business - of course it is. "

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" Don't let the American accent fool you. I am British. "

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" We haven't even begun to see just how many transactions are going to take place online. "

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" In 13 years of doing my day job, I've learned a few things about motivating people. It's about setting a vision and, as long as everyone knows why they're doing what they're doing, you achieve that vision. "

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" I thrive on competition. "

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" You cannot underestimate the impact the Internet has had on British fashion. "

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" I'm an accidental entrepreneur. "

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" Even if I am predisposed to shop online, I see bricks and mortar as part of marketing. "

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" Women just love to shop. "

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" Having the positive belief that it will all be O.K. just means that you hustle and make it work because failure is not even an option in your own mind. "

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" Every year I go to the Google Zeitgeist conference, which is invite-only, and I'm one of about 20 women and five fashion people out of the 400 there. "

Natalie Massenet

" People ask if I walk around and pinch myself. Yes, I do. "

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" Pre-Internet, maybe it took six months for a fashion message to get across to a customer base. Fashion messages are now being sent out overnight, simultaneously, to every market in the world. "

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" Even without an economic downturn, women sometimes want to keep their shopping habits to themselves. "

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" Net-a-Porter offers catwalk fashion and trend-driven shopping, but for Mr Porter, while fashion is still important, style is key. "

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" I borrowed a creaky laptop from my husband, went into the web, and never came back. "

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" As a woman, I feel it's important to support causes that are important to my core customer, who is also a woman, as well as causes that resonate with me personally. "

Natalie Massenet