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" The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. "
Kimbal Musk
Everyone
Real
Mission
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" I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences. "
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" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "
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" The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it. "
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" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "
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" People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off. "
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" We want our communities to know what real food is. "
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" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "
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" We're social beings, and food is one of the things we can use three times a day to connect with family or with friends. "
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" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "
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" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "
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" Everyone has to eat, so the opportunities in the space are incredible. "
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" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "
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" Anyone who thinks restaurants are hard should try working at a tech company. "
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" My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. "
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" People love to interact in real time, whether it is with each other or with content. "
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" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "
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" My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world. "
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" I have always loved food, and for me, even if I was on a beach, I would be cooking food every day. "
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" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "
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" We're moving to be more of a plant-based society. "
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" Food never ends. It's one of the greatest things about working on food - we're always going to need food. "
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" The support we received at OneRiot from the beginning has been amazing. Everyone's door was open, and everyone was rooting for our success. In turn, our team at OneRiot has done everything we can to return the favor. "
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" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
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" I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food. "
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