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" Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. "

Jeff Bezos

Higher

Market

Leadership

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" There'll always be serendipity involved in discovery. "

" One of the things it was obvious you could do with an online store is have a much more complete selection. "

Jeff Bezos

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" You know, we love stories and we love narrative; we love to get lost in an author's world. "

" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "

" What's dangerous is not to evolve. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" People will visit Mars, they will settle mars, and we should because it's cool. "

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "

" The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' "

" When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space. "

" The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude. "

" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "

" The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. "

" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

Jeff Bezos

Wait

Being

" I think the definition of a book is changing. "

" You want your customers to value your service. "

" It is very difficult to get people to focus on the most important things when you're in boom times. "

" We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. "

" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "

Jeff Bezos

Won

Push

" Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" Beautiful speech doesn't need protection, it's ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don't have to invite them to your dinner party, but you should let them say it. "

" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "

Jeff Bezos

Think

Motivation

" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "

" Strip malls are history. "

" If you only do things where you know the answer in advance, your company goes away. "

" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "

" I very much believe the Internet is indeed all it is cracked up to be. "

Jeff Bezos

Believe

Indeed