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" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "

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" You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. "

Jeff Bezos

Past

Transparency

You

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you. "

" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "

Jeff Bezos

Think

Motivation

" Infrastructure web services had to happen. "

" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system. "

Jeff Bezos

Solar

High School

" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "

" Cultures, for better or worse, are very stable. "

" If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" You're not going to make Hemingway better by adding animations. "

" The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' "

" I think there are going to be a bunch of tablet-like devices. It's really a different product category. "

" It's not an experiment if you know it's going to work. "

" I grew up reading science fiction. "

" What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "

" If you can't tolerate critics, don't do anything new or interesting. "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" I very much believe the Internet is indeed all it is cracked up to be. "

Jeff Bezos

Believe

Indeed

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "

" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "

" Strip malls are history. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" You don't want to negotiate the price of simple things you buy every day. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "