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" You know, we love stories and we love narrative; we love to get lost in an author's world. "

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" There'll always be serendipity involved in discovery. "

" Great industries are never made from single companies. There is room in space for a lot of winners. "

" Beautiful speech doesn't need protection, it's ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don't have to invite them to your dinner party, but you should let them say it. "

" Ebooks had to happen. "

" I think there are going to be a bunch of tablet-like devices. It's really a different product category. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

" If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. "

" Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.' "

" We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live. "

" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "

" My own view is that every company requires a long-term view. "

" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "

" People will visit Mars, they will settle mars, and we should because it's cool. "

" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "

" Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. "

" If you only do things where you know the answer in advance, your company goes away. "

" If you don't understand the details of your business you are going to fail. "

" There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. "

" What's dangerous is not to evolve. "

" You want your customers to value your service. "

" What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives. "

" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. "

" Life's too short to hang out with people who aren't resourceful. "

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "