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" I think there are going to be a bunch of tablet-like devices. It's really a different product category. "

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" Ebooks had to happen. "

" Strip malls are history. "

" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "

" We're working on New Glenn, which is our orbital vehicle, but we have in our mind's eye an even bigger vehicle called New Armstrong. "

" I think that, ah, I'm a very goofy sort of person in many ways. "

" I've always been at the intersection of computers and whatever they can revolutionize. "

" If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. "

" It's not an experiment if you know it's going to work. "

" People will visit Mars, they will settle mars, and we should because it's cool. "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "

" I think the definition of a book is changing. "

" My own view is that every company requires a long-term view. "

" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" My view is there's no bad time to innovate. "

" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "

" Infrastructure web services had to happen. "

" Cultures, for better or worse, are very stable. "

" What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. "

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "

" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming. "

" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "

" If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. "