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" Throughout my career, no matter what I've done or what decision I've made, I've made it with my family first. My priority was taking care of my family while I was taking care of business. "
Mindy Grossman
Career
Business
Care
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" Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty. "
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" I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising. "
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" When I got my first VP title at 26, my parents finally stopped asking when I was going to get my law degree. "
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" What creates success on HSN is great product, a great story and a great storyteller. "
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" The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however. "
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" Our destination programming allows us to put a stake in the ground and create a showy tweak that is story driven, with products that are inspiring to our customers, and the content doesn't expire at the end of the show but continues to live on in various formats on multiple distribution platforms. "
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" You have to understand who your customer is and her motivations and marry it to what's happening in the outside world. "
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" The only thing I liked on HSN was Wolfgang Puck selling cookware. He was funny and engaging. He gave you recipes. Even if you didn't want to buy anything, you could watch Wolfgang for an hour. "
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" I have this whole theory that whether it's in your personal life or in your business life, you have to establish a culture of generosity wherever you are. "
Mindy Grossman
Generosity
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" I've not been afraid to take risks, be resolute and passionate about purpose, and inspire people to do things that maybe they thought weren't possible. "
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" I've always been a risk taker; I've never believed in following the expected path. "
Mindy Grossman
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" I love hidden things. When you buy something with quality, you like the inside to be as beautiful as the outside. Nobody's going to see it, but you know it's there. "
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" If you intend to do the right thing for yourself, your family, and for your business, it becomes more like a balancing act. It's juggling - and accepting the fact that it won't always be perfect will help you better manage the inevitable ebbs and flows. "
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" I think that the CEO is responsible for setting the vision, for articulating the mission, and for building a team of powerful evangelists that share that mission and that passion, because no one person can do anything by themselves. "
Mindy Grossman
Passion
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Team
" I've worked for some amazing leaders, and I've worked for the opposite, and that gave me the perspective of what I knew I never wanted to be, and the perspective of what had lasting, sustainable impact. "
Mindy Grossman
Never
Perspective
Me
" If you think about a business where uncertainty is an anathema, it's around consumer spending, and it's around retail. "
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" We have a highly specialized customer and want to give her the best experience somewhere she can trust. "
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" We are increasingly using social media to drive both engagement and commerce. And because we are a commerce platform that integrates content, we believe we have a unique opportunity to make up a high button, a relative factor in social. "
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Drive
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Media
" The ultimate goal is to give somebody something that they didn't know they wanted, but once they saw it, they had to have it. "
Mindy Grossman
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Goal
Ultimate
" My parents were like, 'Oh my God,' when I said I was going into fashion - they pictured me with a rolling rack on Seventh Avenue. "
Mindy Grossman
Me
Fashion
Like
" Fear is not a motivating factor. You might be able to get a little bit more out of someone in the short term, but you will completely erode your business and your culture in the long term. You're going to lose all your good people. You're not going to have people tell you the truth, and it becomes the tradition. "
Mindy Grossman
Fear
Culture
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" Ultimately, the ability to inspire people to live healthier and happier lives is what excites me both personally and professionally. "
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Ability
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" If you are not diverse, you are saying, 'I don't want to be successful.' "
Mindy Grossman
You
Saying
Successful
" We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important. "
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" I'm willing to lose profits in the short term. "
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Willing
Short
Lose
" I've been 35 lbs. heavier than I am now and 25 lbs. thinner than I am now, and both of those times were probably the most miserable times of my life. I'm happier now, because it is about being healthy, not weighing yourself. "
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" I've honed in on three questions that I ask myself when I'm evaluating where to spend my time. Is this something that I'm passionate about, is it purposeful, and will I have impact? And if I can't answer 'yes' to all three questions, then I have to sit back and ask, 'Is it really that important?' "
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Myself
Impact
Time
" HSNi Cares was established in 2010 with a mission to empower women and support children and families in need locally, nationally, and globally. "
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Need
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Mission
" It's OK to not have all the answers, and in fact, the more extraordinary people you are able to surround yourself with, the better you will become. "
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You
People
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" Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively. "
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