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" I believe that the concept of 'design' encompasses every aspect of customers's exposure to a brand, from the moment they hear about us to the first time they visit our store to the process of ordering and anticipating the arrival of their glasses. "

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" When you look at the reasons people leave companies, it's usually because their boss is a jerk or because they aren't learning and growing. "

Neil Blumenthal

Boss

People

Look

" I was captain of the soccer and basketball teams in high school, and I was the equivalent of class president. "

" Every generation trash-talks younger generations. Baby boomers labeled Generation X a group of tattooed slackers and materialists; Generation Xers have branded millennials as iPhone-addicted brats. "

" If you're entitled, you likely think you know more than you do. "

Neil Blumenthal

Than

Think

" Creativity is always intense. "

" It never gets old watching someone receive their first pair of glasses and regain their vision and their life. "

" Walking in the morning improves my whole day. I think more clearly, my points of view are sharper, and I'm more decisive. "

" For any collaboration to work, each partner must have a strong sense of identity. If one overpowers the other, it's like mixing lemonade with water - you wind up diluting the brew. "

" It's not easy to keep good sleep habits as an entrepreneur, especially at the early stages when there's always a fire to put out. "

" Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength. "

" Avoid the 'squeaky wheel gets the grease' habit of overreacting to the loudest feedback. The first time you hear a particular piece of feedback, treat it like a clue and do some investigating. Find out how deep it goes - maybe it stops at the surface and won't be an issue, maybe not. "

" When it comes to marketing, creative resources are often worth far more than dollars. "

Neil Blumenthal

Far

Worth

" I personally try to buy the best-quality items at the best price that do the least harm and from companies that are striving to do good - many of those companies are run by young entrepreneurs. "

" Within an office, it's important to create opportunities for anonymous feedback. "

" For many startups, ideating is the fun part: coming up with ingenious schemes to grab eyeballs and start conversations. But before you dive into that stage, take a step back and define your goals. "

" I'm not as smart as I think I am. "

Neil Blumenthal

Smart

I Think

" If you peek behind the curtain at any type of company, you'll see that things are far less organized than you'd expect. "

" Self-aware employees make a self-aware company. "

" The key to an ideal workplace, in one hyphenated word, is this: self-awareness. "

" When another editorial pops up denouncing millennials for some perceived generational flaw, I take it with a Miley Cyrus-sized grain of salt. "

" All those articles that scold Millennials for their supposed entitlement? Forget them. Millennials are great employees. "

" Nothing creates cool like scarcity. "

Neil Blumenthal

Cool

Scarcity

" At the end of the day, an entrepreneurial journey is all about de-risking: How can you spend the least amount of time and money to accomplish your goal? The more information you can gather, the more comfortable you'll be investing time and money into a particular offering. "

" Often, companies are trying to chase growth and get into other categories or go international too quickly, and they can get in trouble doing that. "

Neil Blumenthal

Doing

Get

" Building a consistent experience and firm identity was instrumental in our ability to swiftly build our online presence, open four stores as well as a mobile store in a converted yellow school bus, and launch six shops-in-shops. "

" Exploring emerging technologies like new refraction technology will enable people to get prescriptions cheaper and more conveniently, which will, in turn, provide increased access to prescription glasses. "

" Theoretically, an open-plan office is a great format for a changeable work environment, a place where employees have a say over how they work and a place that can adapt to their needs and to the needs of the business. "

" A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed. "

" On the day it launched, Warby Barker received more than twice as many visits as our regular site. "

Neil Blumenthal

Than

Our

" We have never met with politicians. I don't know the first thing about how to get heard. My suspicion is that it's to donate a lot of money. "