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" Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what I did. "
Kimbal Musk
Incredible
Wave
Matter
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" My mother was a consulting dietician, and my father was a consulting engineer. "
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" The hard part about following your purpose is the distraction everyone pulls you toward. "
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" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "
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" Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. "
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" People love to interact in real time, whether it is with each other or with content. "
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" Users are open to ads as long as they're relevant to their realtime experience. "
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" People want real food. The demand for it is through the roof. "
Kimbal Musk
People
Food
Real
" We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. "
Kimbal Musk
Community
Body
People
" Everyone has to eat, so the opportunities in the space are incredible. "
Kimbal Musk
Space
Everyone
Opportunities
" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "
Kimbal Musk
Get
Path
Time
" Our family are all very hard working. "
Kimbal Musk
Working
Our
Hard Working
" I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful. "
Kimbal Musk
Business
College
Hard Work
" The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it. "
Kimbal Musk
People
Miles
Grow
" The idea behind fast food is great - people want convenience. "
Kimbal Musk
Want
Behind
Fast
" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "
Kimbal Musk
World
Money
Made
" We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys. "
Kimbal Musk
Price
Point
Replace
" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
Kimbal Musk
Going
Real
Be Real
" It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that. "
Kimbal Musk
Culture
Imagine
Africa
" Anyone who thinks restaurants are hard should try working at a tech company. "
Kimbal Musk
Thinks
Try
Hard
" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "
Kimbal Musk
Hearts
Right
Square
" The support we received at OneRiot from the beginning has been amazing. Everyone's door was open, and everyone was rooting for our success. In turn, our team at OneRiot has done everything we can to return the favor. "
Kimbal Musk
Amazing
Success
Team
" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "
Kimbal Musk
People
Door
Young
" People are overweight and starving at the same time. It's a tragedy for both the individual and society. "
Kimbal Musk
People
Time
Tragedy
" My family were all entrepreneurs, including my parents and grandparents. "
Kimbal Musk
Family
Parents
Including
" Let's get government support for farmers to make the transition to organic. "
Kimbal Musk
Support
Farmers
Government
" No one wins in the industrial food system. "
Kimbal Musk
Wins
System
Industrial
" Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine. "
Kimbal Musk
Plan
Challenges
Business
" There's no doubt about it: people want local, real food. "
Kimbal Musk
Doubt
Local
People
" We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence in the community is critical to the future of real food. "
Kimbal Musk
Kind
Community
Food
" The reality is that we connect through food, and we have the opportunity to do it three times a day. "
Kimbal Musk
Day
Food
Opportunity