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" A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed. "

Neil Blumenthal

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" I want to go at least 11 hours without food. I sat next to Hugh Jackman at a conference, and he told me he fasted 12 to 14 hours when he was training for the Wolverine movies. I've deluded myself into thinking I can effortlessly achieve the same body type as Hugh Jackman if I keep up this eating schedule. "

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" Warby Parker designs experiences, not products. "

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" In general, obsolete technology is obsolete for a reason. Monocles are no exception. "

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" When my three co-founders and I started Warby Parker in 2010, our primary intention was to sell good-looking, affordable eyewear online. "

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" At Warby Parker, we use the survey platform Culture Amp to take employee engagement surveys that help us become ultra-responsive to the needs of our teams. "

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" I believe that the concept of 'design' encompasses every aspect of customers's exposure to a brand, from the moment they hear about us to the first time they visit our store to the process of ordering and anticipating the arrival of their glasses. "

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" It's impossible to predict crises - or to control them once they hit - but you can absolutely prime yourself to ride them out as best as possible. "

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" If you peek behind the curtain at any type of company, you'll see that things are far less organized than you'd expect. "

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" No matter what product or service your company offers, people have a way of finding out if you are genuinely providing value. "

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" Successful entrepreneurs are pretty methodical about the problem they're trying to solve. "

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" Just because one company is able to succeed with a specific model doesn't mean others will follow with equal or any success. "

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" My goal is to get in bed by 11. That rarely happens. But I celebrate when it does happen. "

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" Theoretically, an open-plan office is a great format for a changeable work environment, a place where employees have a say over how they work and a place that can adapt to their needs and to the needs of the business. "

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" Self-aware employees make a self-aware company. "

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" Creativity is always intense. "

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" Nothing creates cool like scarcity. "

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" Avoid the 'squeaky wheel gets the grease' habit of overreacting to the loudest feedback. The first time you hear a particular piece of feedback, treat it like a clue and do some investigating. Find out how deep it goes - maybe it stops at the surface and won't be an issue, maybe not. "

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" Asking for money can be especially intimidating. "

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" It's not easy to keep good sleep habits as an entrepreneur, especially at the early stages when there's always a fire to put out. "

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" The trick to maximizing your team's productivity is to create a workspace that's flexible, so it can be altered according to the ever-changing needs of the company and its team members. "

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" What happens when kids don't have glasses - they get bored in class. They disengage and they may be disruptive. They may be misdiagnosed for A.D.D. or put in special needs classes. "

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" At Warby Parker, we say that we're customer focused but medium agnostic. "

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" The idea that you don't spam people with five emails a day or that you offer free shipping just seemed obvious to us, because that's how we want to be treated as consumers. "

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" A workplace that encourages self-awareness is an environment where the most productive, curious, and innovative people thrive. "

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" When it comes to marketing, creative resources are often worth far more than dollars. "

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" Hackathons are an amazing way to engage the team, foster collaboration, and knock out great work. "

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" At Warby Parker, we ask ourselves a number of questions when deciding whether or not to partner up with a designer, or a nonprofit or brand. Is the potential collaboration new? Is it unexpected? Will it result in something worth talking about over dinner? Will it do good? Will it introduce us to a new audience? "

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" Exploring emerging technologies like new refraction technology will enable people to get prescriptions cheaper and more conveniently, which will, in turn, provide increased access to prescription glasses. "

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" Self-awareness is a trait - or maybe 'practice' is the more accurate way to put it - that everyone can always improve at. It is part emotional intelligence, part perceptiveness, part critical thinking. It means knowing your weaknesses, of course, but it also means knowing your strengths and what motivates you. "

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" I completely believe in the lean startup and minimum viable product; I just I think that people are setting the threshold for minimum viable too low. "

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