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" Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error. "

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" When you're at the center of the universe, you have to think quickly and size up a situation instantly because, whether you like it or not, you're going to be on the news the next day. "

" If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something. "

" I think there are some things that just cannot be fixed. "

" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "

" While you are searching for a job, it is a good idea to be on your best behavior. "

" If you make a mistake at work, address it as soon as possible - don't hide it. "

" Sometimes people honestly don't realize the magnitude of their words and have no idea that boundaries have been crossed. "

" It's good to have a healthy ego because that pushes you to succeed. But when you cross a line, and your views are not balanced, that's when you get into trouble. "

" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "

" The ambition and focus that propel you to success can also be your downfall. "

" Smart people are no different than anyone else. Sometimes they exercise bad judgment, like we all do. "

" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "

" We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake. "

" I definitely never had an affair with the president. "

" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "

" My experience at the White House was invaluable. "

" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "

" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "

" I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name. "

" When you're working in crisis situations, people have a tendency - particularly the media - to stake out your house. "

" It can be a real blow to our egos when we feel as if our hard-earned degrees don't matter as much as our ability to get the morning coffee orders right. "

" When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back. "

" A crisis, by its very nature, is a negative event. "

" Crisis is not a nine-to-five job... Crisis happens when you least expect it. "

" If I can, for whatever reason, inspire and motivate people, that's a good thing. "

" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "

" Look at the facts as they truly are, not as you want them to be. "

" The same qualities that we all have that are good can lead us to bad things or lead us into a crisis if we don't try to balance them. "

" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "

" Problems arise when we go through life relying too much or too little on particular traits, which, in turn, can lead to a crisis. "