Get QuoteDark Inspirational Quotes App
" Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error. "
" Make sure you are clear about the expectations your boss has for you. "
" It's good to have a healthy ego because that pushes you to succeed. But when you cross a line, and your views are not balanced, that's when you get into trouble. "
" Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be. "
" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "
" Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the way we do business. It's a big, big game changer. "
" The ambition and focus that propel you to success can also be your downfall. "
" Look at the facts as they truly are, not as you want them to be. "
" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "
" Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. "
" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "
" A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness. "
" The truth of the matter is, when you think about it, we all make mistakes. "
" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "
" Crisis is not a nine-to-five job... Crisis happens when you least expect it. "
" I remember having lunch with a friend who worked at the White House. I'd just graduated from law school but kept telling my friend what they needed to do and weren't doing right about the Iran-Contra affair. The next day, I got a call from the White House, offering me a job. "
" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "
" If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something. "
" A crisis, by its very nature, is a negative event. "
" Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions. "
" My experience at the White House was invaluable. "
" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "
" I definitely never had an affair with the president. "
" I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis. "
" When you're at the center of the universe, you have to think quickly and size up a situation instantly because, whether you like it or not, you're going to be on the news the next day. "
" Protect yourself by always having a record of what transpired or was said in any situation that might be considered sensitive. "
" Whatever the issue is or problem is, you have to own it, and you have to face into it. If not, it will just really get worse, and it will get compounded. "
" If you make a mistake at work, address it as soon as possible - don't hide it. "
" My law degree has always been incredibly helpful. "
" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "
" I think there are some things that just cannot be fixed. "