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" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "
Judy Smith
Only
Burn
White
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" We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake. "
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" Look at the facts as they truly are, not as you want them to be. "
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" When times are good, a CEO should remain poised and composed. When times are difficult, a CEO should remain poised and composed. "
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" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "
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" It's good to have a healthy ego because that pushes you to succeed. But when you cross a line, and your views are not balanced, that's when you get into trouble. "
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" Workplace romances - or even the illusion of a workplace romance - can carry many ramifications and consequences. "
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" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "
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" Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error. "
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" My experience at the White House was invaluable. "
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" Crisis is not a nine-to-five job... Crisis happens when you least expect it. "
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" Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. "
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" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "
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" Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions. "
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" A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness. "
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" Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the way we do business. It's a big, big game changer. "
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" I think, sometimes when we face problems and issues in our life, we have a tendency to really deny that a problem exists. Or sometimes we say, oh, it'll go away, or we can handle it. It's - you know, don't worry. I've got it covered. And a lot of times, that's not the case. "
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" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "
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Facts
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" The same qualities that we all have that are good can lead us to bad things or lead us into a crisis if we don't try to balance them. "
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" If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something. "
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" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "
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Say
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Words
" I remember having lunch with a friend who worked at the White House. I'd just graduated from law school but kept telling my friend what they needed to do and weren't doing right about the Iran-Contra affair. The next day, I got a call from the White House, offering me a job. "
Judy Smith
Friend
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Me
" I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name. "
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" While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad. "
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Criticism
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" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "
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" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "
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Growth
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Good
" Sometimes people honestly don't realize the magnitude of their words and have no idea that boundaries have been crossed. "
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" Protect yourself by always having a record of what transpired or was said in any situation that might be considered sensitive. "
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Might
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Situation
" The ambition and focus that propel you to success can also be your downfall. "
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" Whatever the issue is or problem is, you have to own it, and you have to face into it. If not, it will just really get worse, and it will get compounded. "
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" There's always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and practices. "
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Company
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