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" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "

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" While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad. "

" My experience at the White House was invaluable. "

" When times are good, a CEO should remain poised and composed. When times are difficult, a CEO should remain poised and composed. "

" The truth of the matter is, when you think about it, we all make mistakes. "

" When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back. "

" I think, sometimes when we face problems and issues in our life, we have a tendency to really deny that a problem exists. Or sometimes we say, oh, it'll go away, or we can handle it. It's - you know, don't worry. I've got it covered. And a lot of times, that's not the case. "

" Look at the facts as they truly are, not as you want them to be. "

" I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name. "

" Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. "

" Protect yourself by always having a record of what transpired or was said in any situation that might be considered sensitive. "

" Rightfully given near-deity status in the early days of industrial America, the J.P. Morgans, Rockefellers, Carnegies, and Vanderbilts of the world not only ran our country, they were also revered - and often despised - as larger-than-life personalities who could perform feats mere mortals could only dream of. "

" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "

" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "

" Problems arise when we go through life relying too much or too little on particular traits, which, in turn, can lead to a crisis. "

" Make sure you are clear about the expectations your boss has for you. "

" So many people apologize because they feel like they have to - that it's the appropriate thing to do, that it may help them down the road. But people can tell whether you're sincere. "

" I definitely never had an affair with the president. "

" If I can, for whatever reason, inspire and motivate people, that's a good thing. "

" Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be. "

" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "

" I remember having lunch with a friend who worked at the White House. I'd just graduated from law school but kept telling my friend what they needed to do and weren't doing right about the Iran-Contra affair. The next day, I got a call from the White House, offering me a job. "

" Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand. "

" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "

" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "

" If you make a mistake at work, address it as soon as possible - don't hide it. "

" A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness. "

" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "

" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "

" Workplace romances - or even the illusion of a workplace romance - can carry many ramifications and consequences. "

" I charge by the hour, or I am on a retainer. We try to work with the client. "