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" Smart people are no different than anyone else. Sometimes they exercise bad judgment, like we all do. "
Judy Smith
Smart
Exercise
Sometimes
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" Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error. "
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" While you are searching for a job, it is a good idea to be on your best behavior. "
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" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "
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" There's always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and practices. "
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" It's good to have a healthy ego because that pushes you to succeed. But when you cross a line, and your views are not balanced, that's when you get into trouble. "
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" If I can, for whatever reason, inspire and motivate people, that's a good thing. "
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" Look at the facts as they truly are, not as you want them to be. "
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" Rightfully given near-deity status in the early days of industrial America, the J.P. Morgans, Rockefellers, Carnegies, and Vanderbilts of the world not only ran our country, they were also revered - and often despised - as larger-than-life personalities who could perform feats mere mortals could only dream of. "
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" Workplace romances - or even the illusion of a workplace romance - can carry many ramifications and consequences. "
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" Problems arise when we go through life relying too much or too little on particular traits, which, in turn, can lead to a crisis. "
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" If you make a mistake at work, address it as soon as possible - don't hide it. "
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" Whatever the issue is or problem is, you have to own it, and you have to face into it. If not, it will just really get worse, and it will get compounded. "
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" The same qualities that we all have that are good can lead us to bad things or lead us into a crisis if we don't try to balance them. "
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" Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. "
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" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "
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" When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back. "
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" When times are good, a CEO should remain poised and composed. When times are difficult, a CEO should remain poised and composed. "
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" If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something. "
Judy Smith
Problem
Nothing
Saying
" Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be. "
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Think
Face
Reality
" My experience at the White House was invaluable. "
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House
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White House
" While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad. "
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Criticism
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" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "
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" Crisis is not a nine-to-five job... Crisis happens when you least expect it. "
Judy Smith
Crisis
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Least
" I think, sometimes when we face problems and issues in our life, we have a tendency to really deny that a problem exists. Or sometimes we say, oh, it'll go away, or we can handle it. It's - you know, don't worry. I've got it covered. And a lot of times, that's not the case. "
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" My law degree has always been incredibly helpful. "
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Degree
" Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions. "
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" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "
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Facts
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" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "
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" We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake. "
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Mistakes
Mistake
Internet