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" Protect yourself by always having a record of what transpired or was said in any situation that might be considered sensitive. "

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" If I can, for whatever reason, inspire and motivate people, that's a good thing. "

" When you're at the center of the universe, you have to think quickly and size up a situation instantly because, whether you like it or not, you're going to be on the news the next day. "

" The truth of the matter is, when you think about it, we all make mistakes. "

" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "

" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "

" It can be a real blow to our egos when we feel as if our hard-earned degrees don't matter as much as our ability to get the morning coffee orders right. "

" While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad. "

" We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake. "

" Workplace romances - or even the illusion of a workplace romance - can carry many ramifications and consequences. "

" I remember having lunch with a friend who worked at the White House. I'd just graduated from law school but kept telling my friend what they needed to do and weren't doing right about the Iran-Contra affair. The next day, I got a call from the White House, offering me a job. "

" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "

" Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error. "

" I definitely never had an affair with the president. "

" My experience at the White House was invaluable. "

" Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. "

" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "

" If you make a mistake at work, address it as soon as possible - don't hide it. "

" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "

" When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back. "

" There's always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and practices. "

" Whatever the issue is or problem is, you have to own it, and you have to face into it. If not, it will just really get worse, and it will get compounded. "

" It's good to have a healthy ego because that pushes you to succeed. But when you cross a line, and your views are not balanced, that's when you get into trouble. "

" My law degree has always been incredibly helpful. "

" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "

" Rightfully given near-deity status in the early days of industrial America, the J.P. Morgans, Rockefellers, Carnegies, and Vanderbilts of the world not only ran our country, they were also revered - and often despised - as larger-than-life personalities who could perform feats mere mortals could only dream of. "

" Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand. "

" If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something. "

" Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be. "

" I think there are some things that just cannot be fixed. "

" The same qualities that we all have that are good can lead us to bad things or lead us into a crisis if we don't try to balance them. "