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" You don't want to appear as if you are not a team player, but at the same time, you don't want to be taken advantage of. "

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" I think, sometimes when we face problems and issues in our life, we have a tendency to really deny that a problem exists. Or sometimes we say, oh, it'll go away, or we can handle it. It's - you know, don't worry. I've got it covered. And a lot of times, that's not the case. "

" Make sure you are clear about the expectations your boss has for you. "

" My law degree has always been incredibly helpful. "

" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "

" If I can, for whatever reason, inspire and motivate people, that's a good thing. "

" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "

" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "

" Sometimes people honestly don't realize the magnitude of their words and have no idea that boundaries have been crossed. "

" Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be. "

" We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake. "

" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "

" You do your work, and you do the best you can. That's what my parents taught me, and I think what they were saying was, 'If you do a good job, other things may come your way.' That's really been the way my career has unfolded throughout the years. "

" Problems arise when we go through life relying too much or too little on particular traits, which, in turn, can lead to a crisis. "

" Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions. "

" The same qualities that we all have that are good can lead us to bad things or lead us into a crisis if we don't try to balance them. "

" I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name. "

" A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness. "

" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "

" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "

" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "

" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "

" Crisis is not a nine-to-five job... Crisis happens when you least expect it. "

" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "

" Rightfully given near-deity status in the early days of industrial America, the J.P. Morgans, Rockefellers, Carnegies, and Vanderbilts of the world not only ran our country, they were also revered - and often despised - as larger-than-life personalities who could perform feats mere mortals could only dream of. "

" So many people apologize because they feel like they have to - that it's the appropriate thing to do, that it may help them down the road. But people can tell whether you're sincere. "

" When you're working in crisis situations, people have a tendency - particularly the media - to stake out your house. "

" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "

" I charge by the hour, or I am on a retainer. We try to work with the client. "

" My experience at the White House was invaluable. "

" Look at the facts as they truly are, not as you want them to be. "