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" Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the way we do business. It's a big, big game changer. "
Judy Smith
Business
Social Media
Game
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" Rightfully given near-deity status in the early days of industrial America, the J.P. Morgans, Rockefellers, Carnegies, and Vanderbilts of the world not only ran our country, they were also revered - and often despised - as larger-than-life personalities who could perform feats mere mortals could only dream of. "
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" Crisis is not a nine-to-five job... Crisis happens when you least expect it. "
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" If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something. "
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" While you are searching for a job, it is a good idea to be on your best behavior. "
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" My law degree has always been incredibly helpful. "
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" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "
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" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "
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" Sometimes people honestly don't realize the magnitude of their words and have no idea that boundaries have been crossed. "
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" Whatever the issue is or problem is, you have to own it, and you have to face into it. If not, it will just really get worse, and it will get compounded. "
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" A crisis, by its very nature, is a negative event. "
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" Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions. "
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" You don't want to appear as if you are not a team player, but at the same time, you don't want to be taken advantage of. "
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" We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake. "
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" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "
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" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "
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" I think there are some things that just cannot be fixed. "
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" You do your work, and you do the best you can. That's what my parents taught me, and I think what they were saying was, 'If you do a good job, other things may come your way.' That's really been the way my career has unfolded throughout the years. "
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" I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis. "
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Life
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Day
" When you're at the center of the universe, you have to think quickly and size up a situation instantly because, whether you like it or not, you're going to be on the news the next day. "
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" The same qualities that we all have that are good can lead us to bad things or lead us into a crisis if we don't try to balance them. "
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" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "
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" Look at the facts as they truly are, not as you want them to be. "
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" A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness. "
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" While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad. "
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" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "
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" The ambition and focus that propel you to success can also be your downfall. "
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" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "
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