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" While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad. "

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" I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name. "

Judy Smith

Think

You

Management

" It's good to have a healthy ego because that pushes you to succeed. But when you cross a line, and your views are not balanced, that's when you get into trouble. "

" Problems arise when we go through life relying too much or too little on particular traits, which, in turn, can lead to a crisis. "

" I definitely never had an affair with the president. "

" You don't want to appear as if you are not a team player, but at the same time, you don't want to be taken advantage of. "

" My law degree has always been incredibly helpful. "

" It can be a real blow to our egos when we feel as if our hard-earned degrees don't matter as much as our ability to get the morning coffee orders right. "

" The ambition and focus that propel you to success can also be your downfall. "

" My experience at the White House was invaluable. "

" Crisis is not a nine-to-five job... Crisis happens when you least expect it. "

" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "

" I remember having lunch with a friend who worked at the White House. I'd just graduated from law school but kept telling my friend what they needed to do and weren't doing right about the Iran-Contra affair. The next day, I got a call from the White House, offering me a job. "

Judy Smith

Friend

School

" When you're working in crisis situations, people have a tendency - particularly the media - to stake out your house. "

" I think there are some things that just cannot be fixed. "

" Smart people are no different than anyone else. Sometimes they exercise bad judgment, like we all do. "

" Sometimes people honestly don't realize the magnitude of their words and have no idea that boundaries have been crossed. "

" So many people apologize because they feel like they have to - that it's the appropriate thing to do, that it may help them down the road. But people can tell whether you're sincere. "

" I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis. "

" While you are searching for a job, it is a good idea to be on your best behavior. "

" Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand. "

" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "

" You do your work, and you do the best you can. That's what my parents taught me, and I think what they were saying was, 'If you do a good job, other things may come your way.' That's really been the way my career has unfolded throughout the years. "

" If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something. "

" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "

" Look at the facts as they truly are, not as you want them to be. "

" When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back. "

" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "

" If you make a mistake at work, address it as soon as possible - don't hide it. "

" Protect yourself by always having a record of what transpired or was said in any situation that might be considered sensitive. "

" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "