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" If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number. "
Guy Kawasaki
Number
You
Look
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" As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. "
Guy Kawasaki
Thinking
World
People
" It's hard to name a person who is unpopular who has influence. "
Guy Kawasaki
Hard
Name
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" I merely consider myself a father, and one role of a father is to provide financial resources for his family. "
Guy Kawasaki
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Family
" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "
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Want
" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "
Guy Kawasaki
Google
System
You
" Entrepreneurship is not for everyone. "
Guy Kawasaki
Entrepreneurship
Everyone
" Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them. "
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" I would like my kids to inherit a world where people succeed because of merit and hard work, not entitlement, and where people accept others for what they are and not try to change them. "
Guy Kawasaki
Hard Work
World
Work
" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "
Guy Kawasaki
Competitor
Program
Your
" My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. "
Guy Kawasaki
Mind
People
Simple
" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "
Guy Kawasaki
Friends
Relationships
Want
" A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids' lives to be exactly the same. "
Guy Kawasaki
Education
Great
Life
" I don't take myself that seriously. I'm a pragmatist. "
Guy Kawasaki
Seriously
Myself
Take
" Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is. "
Guy Kawasaki
Failure
Courage
World
" A 50-year-old company can innovate as well as two guys/gals in a garage. "
Guy Kawasaki
Well
Company
Garage
" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "
Guy Kawasaki
College
Apple
Life
" I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.' "
Guy Kawasaki
Life
You
Will
" Simple and to the point is always the best way to get your point across. "
Guy Kawasaki
Point
Best
Your
" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "
Guy Kawasaki
Good
Think
You
" Ambitious failure, magnificent failure, is a very good thing. "
Guy Kawasaki
Ambitious
Magnificent
Failure
" What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.' "
Guy Kawasaki
You
World
Think
" Evangelism is selling a dream. "
Guy Kawasaki
Selling
Evangelism
Dream
" If you have to put someone on a pedestal, put teachers. They are society's heroes. "
Guy Kawasaki
You
Heroes
Society
" My mother taught me not to take any crap from anyone and to stand up for my rights. You might not believe this lesson came from a tiny Japanese woman, but it's true. "
Guy Kawasaki
Woman
Stand Up
Mother
" The A-listers and the A+ listers, are reporting the news, they're not making it. "
Guy Kawasaki
News
Making
Reporting
" A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. "
Guy Kawasaki
Business
Social Media
Media
" There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach. "
Guy Kawasaki
Home
Run
Trying
" If you make money, you might not make meaning. "
Guy Kawasaki
You
Meaning
Make
" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "
Guy Kawasaki
Off
World
Right
" Every day, I get five pieces of hate mail: Tweets or hate emails. "
Guy Kawasaki
Pieces
Mail
Every Day